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Strategic Planning

professionals having a meetingA ship will not sail smoothly if its route is not planned. Without a map, the ship will not know where to go and the captain will not know where to steer the wheel. Just like a ship, every organization must map out a plan which would guide its way to success, thus every organization needs to have strategic planning.

Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess, as well as adjust the organization’s direction in response to a changing environment. In summary, strategic planning is the systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.

What are the benefits of strategic planning?

Making your organization’s future, the future you have envisioned.
A strategic plan will include your organization’s future goals and the actions you need to execute to achieve these goals. It may also include back-up plans which will substitute your original plan once your first plans are unsuccessful. Thus, you will have control in your organization’s future.

Establishing direction.
What is your purpose? What are your objectives? By identifying all these, it will be easy for you to craft ideas and plans which will guide you in your day-to-day operations, activities and events.

Making the right business decisions.
How will you decide which course to take when you do not have a clear vision of where you are going? With strategic planning, you will know how to act in certain situations.

Creating a longer lasting business.
It is not easy to manage and make a non-profit organization survive. However, if you have your organization’s long-term strategic plan, you will know how your members and volunteers shall act to make your organization last longer.

Increasing profitability and market share.
Focused planning and strategic thinking will uncover the customer segments, market conditions, and product and service offerings that are in the best interest of your firm. Through this, you will know where your opportunities are hiding, and you would know how to catch these chances.

Being extraordinary.
Do not be like other organizations which focused on their competitors and ended up being the imitation. Strategic planning will give you the chance to create your own brand and how to share such image.

Who will benefit from a strategic plan?

  • New Organizations
  • Organizations that have never conducted a strategic planning session
  • Organizations that would like to add a program or service
  • Organization’s experiencing a change in leadership
  • Organizations that have become stagnant

Strategic planning is one of your prime managerial tasks, and failure to create one could lead to serious losses of your organization. So if you are one of the mentioned organizations which will get the benefits of strategic planning, consult us now!

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